By Henry R. Moncur III | ATCU Communication
Newly installed Atlantic Caribbean Union (ATCU) president, KentPrice, issued a clear call for spiritual renewal, unity, and mission focus as he outlined the strategic direction of the union during his first address following his installation at the union’s Third Quinquennial Session.
Speaking during the installation service for the officers of the union held December 6, 2025, at the Hillview Seventh-day Adventist Church in Nassau, Bahamas, Price emphasized humility, dependence on God, and urgency in mission as the guiding principles for the next five years.
“The time to work is short,” Price said. “Knowing that Jesus is coming soon, we are called in this quinquennium to be grounded in the Word and focused on the mission.”
A Vision Anchored in Scripture
Price began by expressing gratitude to God for His faithfulness and guidance, citing Proverbs 3:5–6 as a personal anchor. He reminded delegates that leadership in the church must be exercised in humility, echoing Ellen White’s counsel that those who serve Christ should “lie low before God that He may be everything.”
Calling on members across the territory to uphold the new administration in prayer, Price underscored that the success of the church’s work depends not on human strength, but on divine direction.
Every Initiative Mission-driven
Price stated that every initiative undertaken across the Atlantic Caribbean Union must be “unmistakably mission-driven,” noting that plans and projects must do more than exist, but they must advance the gospel and prepare people for Christ’s return.
“Our highest and most glorious goal,” he said, “is to ensure that all we undertake breathes with a mission perspective.”
RISE: The Strategic Direction Forward
Central to Price’s message was the unveiling of RISE, a four-part framework that will guide the union’s work during the new quinquennium:
- Renewal – A call for renewed daily commitment to God through prayer, Bible study, and spiritual faithfulness. Price urged leaders, members, and institutions alike to place God first, in harmony with Christ’s counsel to “seek first the kingdom of God.”
- Identity – A reaffirmation that the church’s identity is rooted in Christ. Price emphasized modeling Christ’s compassion, love, and forgiveness, reminding delegates that discipleship is revealed through character and conduct. “We are Seventh-day Adventists,” he said, “and we are not ashamed of who we are.”
- Service – A call to unity in service. Citing Jesus’ prayer in John 17, Price stressed that unity is a powerful witness to the world. He noted that the multicultural nature of the union strengthens mission, as diverse perspectives enrich the work of the church.
- Evangelism – A renewed emphasis on coordinated evangelism throughout the union territory. Price announced that the administration will support each local conference with evangelistic teams, training, and resources, with the goal of establishing new churches and expanding gospel outreach across the region.
Four Fields, One Mission
Looking ahead, Price outlined plans to evaluate progress annually and to celebrate the harvest at the close of the quinquennium. He emphasized collaboration among the union’s four fields—North Bahamas, South Bahamas, Cayman Islands, and Turks and Caicos Islands—as essential to fulfilling the church’s mission.
“Mission focus unites the church,” Price said. “Together, guided by the Holy Spirit, we will proclaim the everlasting gospel and prepare a people for the Lord’s return.”
A Call to RISE Together
Concluding his address, Price issued a collective challenge to leaders and members across the Atlantic Caribbean Union.
“With God’s help, we will renew our commitment to Him, identify fully in Christ, serve in unity, and evangelize the territory entrusted to us,” he said. “Together, we will RISE.” The ATCU, headquartered in Nassau, New Providence, The Bahamas, comprises 27,694 members across four fields: the Cayman Islands Conference, the North Bahamas Conference, the South Bahamas Conference, and the Turks and Caicos Islands Conference. Additionally, Northern Caribbean University in Mandeville, Jamaica, is co-owned and operated by both ATCU and the Jamaica Union.